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Avaya Aura Contact Center

A context-sensitive, collaborative voice and multimedia customer contact solution



Increased competition, changing customer demographics, the growth of new communications media, and more demanding customers require enterprises and organizations to manage the customer experience and consistently deliver high-value service.


AACC allows enterprises to manage the customer experience with proactive engagement. AACC combines historic and real-time contextual information to improve the quality of interactions, optimizes agent utilization and productivity, and enhances supervisor performance to deliver a superior customer experience.


Avaya Aura Contact Center is an industry-leading, cost-effective, SIP-based contact center solution that delivers a variety of enhancements to customer service capabilities for the competitive enterprise:

  • Flexible, user-driven multimedia access to customer care resources increases customer choice while saving costs.
  • Persistent context for seamless and efficient customer interaction ensures that agents understand the customer’s immediate prior activity, past history, purchase behavior, and preferences.
  • Agent efficiency features such as multiple call handling and context-sensitive IM and e-mail editor with auto suggest greatly improve agent productivity.
  • Supervisor effectiveness features such as simplified administration and unified reporting—both detailed real-time and historical reporting capabilities—equip managers to quickly focus on issues needing immediate attention while analyzing long-term performance and learning and applying best practices to continuously improve the agility of the contact center.
  • Reliability through real-time shadowing and automatic switchover of all core application components delivers uninterrupted operation.

Quick Facts

  • Avaya is a Gartner Magic Quadrant Leader in Contact Center (Gartner, February 2010).
  • Avaya has #1 worldwide call center market share (40+ percent).
  • 88 percent of the 2010 Business Week Customer Service Champs rely on Avaya Contact Center Solutions for their customer service.
  • 99 percent of all Fortune 100 companies are running Avaya solutions.

About Avaya

Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness.